Shark Tank is one of the most popular reality TV shows in America, where aspiring entrepreneurs pitch their products to billionaire investors. Scrub Daddy is one of the few products that have truly stood out since its debut on the show. Its creator, Aaron Krause, came up with the idea while washing dishes. The product has evolved and transformed since then, and it just keeps getting better and better.
In this article, we will delve into the history of Scrub Daddy before and after Shark Tank.
Before Shark Tank
Scrub Daddy was invented in 2006. But it did not hit the market until 2012. Krause created the product, a smiley-faced sponge, to make dishwashing more comfortable and effective. The scrubbing texture of the sponge changes depending on whether the water is hot or cold. Warm water makes the sponge soft, and cold water makes it hard.
Krause toured home shows, talking to customers and demonstrating the sponge's capabilities. He managed to sell Scrub Daddy on QVC. and this was a turning point for the company's sales.
In 2012, Krause appeared on Shark Tank, where he pitched Scrub Daddy. The five investors were impressed and offered him $100,000 for 20% of his company. Krause accepted the offer, and the rest is history.
Scrub Daddy became an instant success, and Krause's investment has paid off tenfold since then.
After Shark Tank
Since appearing on Shark Tank, the company has amassed over $209 million in sales. Krause has expanded the product line to include Scrub Mommy, a dual-sided sponge. Of course, with a soft side for cleaning, and Scratch-free Scrub Daisy, a flower-shaped household cleaning tool with interchangeable attachment heads.
Scrub Daddy has also launched a cleaning subscription box, offering a new way for customers to experience the product.
Amazon has also been a significant partner for Scrub Daddy. The company has ranked as the number one best-selling product on Amazon a few times. A move that can be traced back to its appearance on Shark Tank.
Now, Scrub Daddy is available on the website with millions of shoppers' accessibility. Thereby, it has further boosted sales of the product.
The Future of Scrub Daddy
The future is looking good for Scrub Daddy. Since Scrub Daddy has managed to stay innovative by continuously launching new products, one can only hope that the company continues to provide unique and high-quality household cleaning products.
Scrub Daddy's journey is such a great inspiration to all aspiring entrepreneurs. Krause's tenacity and inventiveness paid off with his appearance on Shark Tank, and he has turned his business into a massive success. The product has proven itself to be one of the most effective cleaning products in the market.
Today, Scrub Daddy is a staple household item. And it only continues to grow in popularity. The future is bright for this innovative cleaning product.